There are an estimated 900,000,000 unique visitors accessing Facebook every month, according to eBizMBA. That being said, not having an account for your snow removal business is not up for debate. Your customers and potential new customers are on social media, so that’s where you should be. By using social media, it allows you to provide exceptional, and often, instant customer service as well as humanize your business. And since social media is a natural extension of search, having an active Facebook account, as well as a few other social sites, improves your presence and “search ability” on the internet. Use this article as a guide to maintaining a strong, effective social presence for your snow contracting business.

We’ll start by taking a closer look at the main social sites that you may want to consider for your business. Facebook, Twitter, LinkedIn and Google+ are currently the four major players.

There’s no doubt that we are in the technology age. Now a days everyone has a "smart" something, be it phone or tablet each stuffed with fun apps. However, Angry Birds isn’t the only thing out there. There are many apps that are designed to help us organize and manage our lives. There are also apps that can help you run your snow removal business. Read below to see how you can turn your phone or tablet into a powerful business tool.

Anti-icing and de-icing are key elements in the snow removal industry. When it comes to melting ice, you need to start early and spread often because prevention of the ice from forming is the goal. Using a combination of anti-icing and de-icing methods can save you time and money. But before you can begin to prevent ice, you must understand how de-icing materials work.

Diversify, diversify, and diversify! For those who have consulted with a financial advisor on investing in the stock market, this mantra is very familiar.  Similarly, when it comes to putting together a portfolio of customers for snow removal contracts the same cadence often applies – diversify, diversify, diversify.  Because of that, there are several pricing models that snow removal professionals offer to their customers when securing bids for the upcoming snow season. Particularly for commercial snow removal, a mix of models can prove to be successful as it provides diversification to accommodate for fluctuations in weather patterns.