There are an estimated 900,000,000 unique visitors accessing Facebook every month, according to eBizMBA. That being said, not having an account for your snow removal business is not up for debate. Your customers and potential new customers are on social media, so that’s where you should be. By using social media, it allows you to provide exceptional, and often, instant customer service as well as humanize your business. And since social media is a natural extension of search, having an active Facebook account, as well as a few other social sites, improves your presence and “search ability” on the internet. Use this article as a guide to maintaining a strong, effective social presence for your snow contracting business.

We’ll start by taking a closer look at the main social sites that you may want to consider for your business. Facebook, Twitter, LinkedIn and Google+ are currently the four major players.

Now that winter is safely behind us, many snow plow professionals have either already stored or are preparing their plow for storage. After such a brutal winter, sometimes preparing your snow plow for storage alone isn’t enough. If you took the plow off this spring and noticed that your plow has more than the usual wear and tear damage, you may want to consider refinishing it. Take a look below for some tips concerning snow plow refinishing.

There’s no doubt that we are in the technology age. Now a days everyone has a "smart" something, be it phone or tablet each stuffed with fun apps. However, Angry Birds isn’t the only thing out there. There are many apps that are designed to help us organize and manage our lives. There are also apps that can help you run your snow removal business. Read below to see how you can turn your phone or tablet into a powerful business tool.

As snow removal professionals, we all know the feeling, listening or reading the weather reports and watching the radar screen as the storm clouds draw closer and closer. While residents make preparations for staying in, you are making preparations for going to battle with the latest winter storm. You’ve done everything from checking the bolts on your snowplow to checking your windshield wipers and  the fluid levels in your truck but what happens should you still have a break down or get stuck? Whether this is your first storm hitting the road as a snow removal contractor or your 100th storm, remember that you’re getting ready to go out into dangerous conditions. Prepare for the worst with the following survival items before you face the next storm:

Anti-icing and de-icing are key elements in the snow removal industry. When it comes to melting ice, you need to start early and spread often because prevention of the ice from forming is the goal. Using a combination of anti-icing and de-icing methods can save you time and money. But before you can begin to prevent ice, you must understand how de-icing materials work.